Adani Wilmar stopped all the advertisements which were featured Sourav Ganguly in its edible oil brand “Fortune oil”. The company’s move came in the wake of a fierce backlash on social media, as Ganguly was endorsing its rice bran cooking oil that claims to be good for the heart. Signed by the company in February for a period of two years, Ganguly also endorses its mustard oil in West Bengal and soya nuggets. Bollywood star, Akshay Kumar is the company’s other brand ambassador.

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