The e-commerce giant will receive a legal notice from the Karnataka government for using the Karnataka state emblem and the state flag colours as a design on the bikini. Kannada and Culture minister Arvind Limbavali said the case has already been referred to chief secretary P Ravi Kumar and the DPAR secretary to initiate action against Amazon for their “insensitive” act of misusing the state emblem to market a product. “The company has till now not come forth to give a justification over the issue. It is highly irresponsible of the company,” he said.

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