There is a shift from cinemas to OTT platform due to pandemic in 2020 especially. Now though cinemas are opened, no big releases happened. Now Salman Khan is planning to release Radhe as Eid festive season release. Several association heads have come together to write a letter to the star urging him to not choose the streaming way. In the letter, the associations referred to Salman’s Eid releases and mentioned how Radhe’s release in theatres can serve as a great ‘Eidi’ for the survival of cinemas.