Recently on youtube, Tanishq jewelry had broadcasted an advertisement and The Hindu community started speaking against and boycotted buying jewelry from them. In days difference, the share value in the stock market started falling.

Why are Hindus against the advertisement?
In the advertisement, a Non-Hindu family celebrates their Hindu daughter in law’s “baby shower” it has become a controversy. Why is it so much controversy? What is the point of controversy?

The Love Jihad angle?
All the people from any religion or any group are not evil. But, there were a few cases of Love Jihad. Where the girls were pulled into the love trap and later, they changed the religion of the girl and sometimes killed. This kind of case made the Hindu religious people start speaking against this advertisement.

Can we see all from the same angle?
All can’t be seen in the same angle but it is a reaction against the “Love Jihad” There was a case, where an Indian Hindu girl was loved by a Bangladeshi non-Hindu boy in London and was taken and harassed there even by her in-laws ( the Bangladeshi boy’s parents and brother) somehow she called her father who had been staying in Chennai, the case was taken by NIA. In another case, a girl from Uttar Pradesh loved a non-Hindu boy and eloped and married. Later, she was converted and after a few days, she was found dead in a suitcase in the center of a road. Today, there was an incident that took place a 35 years old woman who was married to a non-Hindu boy and converted to his religion was self-immolated saying that her in-laws have not been permitting her into their house. The man who married her went to Dubai in Job. She is in a critical position. By looking at all these and by experiencing the riots and mob lynching by a specific religion, the majority of Hindus stopped accepting one certain religion. Not tolerating one religion is really bad but, their trauma is also to be considered.

After reactions?
The so-called celebrities should be away from this controversy because there is the trauma of past experiences of Hindus towards one specific act, which is called love jihad, still, Chethan Bhagath kind of people asked the Tanishq company to not to bother about Hindus who have no capacity to buy jewelry. After a controversy, Chethan Bhagahth should mitigate the issue but he poured gasoline in that and he invited the flames towards him. Many Hindus in social media have been giving him a befitting answer.

Biased Tanishqu?
Is Tanishq jewelry showing partiality? It’s a big question!! Because, when a YouTuber searched jewelry by typing “Hindu” he found nothing and when the same person searched with one specific religion name, he found thousands of verities. So this generated doubt in Hindus if it is biased? In business, nothing is biased but Tanishq should be careful.

Is NDTV spreading fake news?
NDTV previously,  a few weeks before the death of Pranab Mukharjee, declared that he was dead. Afterward, Shri Pranab Mukharjee’s son had given not to believe in such fake news. Today, the same channel said that there was an attack on Tanishq by Hindus. After listening, the SP of Kuch, Gujarath, rushed to the shop where he found nothing and the Tanishq showroom manager said the same thing, there was no attack happening.

The companies should treat every person and religion equally and should do proper market research before broadcasting an advertisement or any such sort of promotion.

3 thought on “The Tanishq controversy”
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